Sunday Riley is high in quality as it is high end. Taking all things skin-care to another level, Sunday Riley offers a variety of skin care products as well as cosmetics. This Houston-based company is named after the creator of the brand, Sunday Riley.
In The Beginning
In an article, it begins with two friends chit-chatting about skin-care. It goes on to introduce Sunday Riley. It’s beginnings and the creator of the brand. Sunday Riley was created by a “cosmetic chemist and a product formulator” of the same name. Because she is hands-on in creating her products, she does not need to enlist other cosmetic chemists to do the work for her. This, in turn, reduces the end cost for consumers. One day in 2009, Sunday Riley took her creation and made a business pitch to a well-known department store. At the time, the Sunday Riley brand wasn’t named Sunday Riley, in fact, the product didn’t have a name at all. It is said that a buyer recommended and “insisted” to use her own name for the product’s brand. Today, Sunday Riley, the cosmetic chemist and product formulator, is now Sunday Riley the skin-care brand.
A Brand That Works
Sunday Riley (@sundayriley) empathized with people when it came to being frustrated with skin-care products. She didn’t want to create products just for the name. She wanted to create products that were effective and displayed real-life results. She wanted to create products that were only the best for people. Because she formulates and creates her own products, her brand has an “unlimited research and development budget …” So she’s created this amazing brand, her next steps were advertising it. As many know, there are many skin-care and cosmetic brands to name out in the market. She needed her products to be introduced to the world. She decided on a “word-by-mouth” approach. In today’s digital age, social media is the new way of advertising. She shared samples of her products with some of the biggest names in social media as well as up-and-coming reviewers.
In summary, throughout the article, it tells its readers the various price points of the brand and highlights some of its products. The packaging of their products was also mentioned in the article. A consumer states that sometimes skin-care packaging can be intimidating, however, Sunday Riley’s packaging of their products has changed that for them.
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