Mike Baur is the co-founder of the Swiss Startup Factory, which helps businesses that are just getting started become successful. He and his partner are based in Freiburg. Mike Baur is forty two years old, and he helps new startups both financially and with the mental process of becoming a successful entrepreneur.
In an interview with the online magazine Red Bull, Mike Baur was asked how to come up with a good idea. The interviewer said that in order to become successful, you need to have a good idea. You need an idea that is brilliant. Every successful startup has such an idea. How can new entrepreneurs come up with such an idea?
Mike Baur laughed and said that he does not have to tell people how to come up with good ideas. The truth is that good ideas come to you by themselves. If you work hard and you have an innovative spirit, there is no doubt in his mind that new ideas which are good will come to you and surprise you. This does not mean you should stay at home and waste time playing video games while waiting for a new idea to come to your mind. Instead, you should go out there and try to do things that are useful for your business. While you do that, new ideas will always flash into your mind with sudden streaks of inspiration. You should then grasp onto those ideas because they are worth it. A lot of the time, an idea will come to you when you realize that there is a gap in the market. Sometimes you will see that a certain product is needed but not being produced. At that point, an idea for a new business will flash into your mind. You can become the person who will produce that product and satisfy the need of the people who want that product. Then you can become successful.
Mike Baur added that many people do not dare to follow through on their ideas. He said that people do not know how easy it is to test out your new idea these days. You can set up a website in just half an hour, he said. That is already a start. You can use Whatsapp to communicate with people and start a test group in no time at all.