Fabletics, co-founded by Kate Hudson has really taken the world by storm. Fabletics is an athletic clothing line that promises a commitment to style and quality athletic wear at an affordable price. The company began in 2013 and in just two years it has spread to at least 8 different countries and has developed a men’s line and expanded to included physical store locations. Fabletics has taken its dedication to affordability one step further and included a VIP club which affords its members a discount up to 50% off of items, other monthly specials and savings, and a loyalty program but VIP members can always opt to skip the month or cancel anytime.
The 3-minute video posted on their YouTube channel shows an athletic clothing company that is opening up to many different areas of clothing and accessories. First and foremost, Fabletics started as a women’s athletic line and opened up a Men’s athletic line (FL2) which has all the fashionable high performance wear that a man may need at more than half off of what other competitive athletic companies charge. Fabletics also offers sports bras and swim wear that is stylish, comfortable, and supportive. Now that Fabletics is coming up on its three year anniversary, they are introducing a brand new product that combines athletic wear and leisure wear, Athleisure, and this line now includes dresses.
Athleisure is the newest thing to hit the market of daily athletic wear thanks to Fabletics. Kate Hudson introduced Fabletics new Athleisure dress line in April and it is everything your little black dress is not. In her article with Marie Claire Magazine, Kate Hudson discusses what makes Athleisure so special, which is the wearability of course. This new line from their detailed account of their experience at My Subscription Addiction is designed for women to be active and stylish; Fabletics is “taking the active girl, taking her out on the town, and keeping her casual”! Specifically with this new dress line, the goal is to be comfortable and be able to move, unlike some of the more restrictive little black dresses women are used to, but the idea is that the dress does all the same things your favorite yoga pants or leggings do which is lift and suck everything into the right places and make your assets look great without any uncomfortable shape wear. The best part is that Fabletics is making this level of style and comfort affordable to the average woman. So, if you’re looking to step up your wardrobe look no farther than Fabletics. (https://twitter.com/fabletics)