Whitney Wolfe is the successful creator of a popular dating app called Bumble. In an effort to help women who have recently moved to a new city or state find friends she has created Bumble BFF. With a swipe women can find other women who are trying to find friends in their area. Once you establish your criteria you start to receive friend matches. If you want to widen your selection you can increase the distance you are willing to travel within the app. You can accept or discard any requests and arrange to meet any potential friends anywhere you feel comfortable such as a restaurant for lunch, a park, or even a sporting event.
According to Whitney Wolfe in just under a week Bumble BFF received in excess of one million swipes. Sixty percent of these swipes were women trying to find friends in their area. Since Bumble already has three million users the chance of connecting with a new friend is fairly high. Whitney Wolfe has created the very first app with a feature allowing individuals to find friends. She decided since Bumble was already being used as a way to make friends by using a few sentences in their profile she would make it official.
Whitney Wolfe attended the Southern Methodist University where she was a Kappa Kappa. When she founded Tinder she used he knowledge to pitch app to sororities all over the country. This helped the app grow quickly and become so successful. Whitney Wolfe has marketed both the Bumble and Bumble apps as an empowerment to women. Her backing was secured through a Russian entreprenuer known for being private, secretive, and legendary. Two of the designers Whitney Wolfe used to develop the app for Tinder are currently working on her new app.
Whitney Wolfe believes there are not enough apps with women as the leaders. Her desire was to create an app that would be different which is why she made the addition of Bumble BFF to the original Bumble app. Her creativity and originality have greatly contributed to the success of the apps.
Learn More: www.fastcompany.com/person/whitney-wolfe