A video of Mizzou professor, Melissa Click, went viral on November 9th thus changing the course of her career as a professor at Mizzou forever. In the video, Click is seen calling for “some muscle” to remove a journalist that was retrieving information from students who were protesting at Mizzou. Once the video went viral Click, a communications professor, was seen as hostile and vehemently against the First Amendment.
Both the professor and the incident are under investigation by the University’s System Board of Curators. Click has also been on suspension since the incident. The esteemed professor is also facing criminal charges. She has been charged with third degree assault. However, the assault charge against her is a mere misdemeanor and Click can avoid prosecution altogether by performing court ordered community service and staying out of trouble for at least a year.
The situation has reverberated throughout the legal, education, and local community. Nearly one hundred Missouri law makers are calling for Click to be fired and she has been subject to upsetting insults and even terrifying death threats. However, the professor is not backing down and has shown great remorse for her actions that went viral due to that video.
She has teamed up with online reputation management firm Status Labs and is urging the public to keep her twelve years of teaching in mind. She does not want to be judged by a single action in a viral video which she has since stated was a mistake. She was not instigating in the video and did not mean to stir any violent reactions. Click states that she cannot defend her actions in the video and that she knows they were wrong. She is standing by her statement which is, “I don’t think one mistake should be the end of a career.”.
Status Labs, the online reputation management company mentioned before, is well known for handling high profile cases like Melissa Click’s. It is their mission to clean up any negative articles or publicity that can be found online so that it does not stay with you for the rest of your life. Some may argue that what is uploaded to the internet stays on the internet but as technology advances the old adage “the past is the past” can now ring true.
The online reputation management firm is headquartered in Austin, Texas but also has offices in New York and Sao Paolo, Brazil. They attend to the public relations needs of celebrities as well as Fortune 500 companies. Darius Fisher is the mastermind behind Status Labs and prior to starting this company he was a political consultant and copywriter. He graduated from Vanderbilt University with honors.