Whitney Wolfe Creates A New App To Help Women Find Friends

Whitney Wolfe is the successful creator of a popular dating app called Bumble. In an effort to help women who have recently moved to a new city or state find friends she has created Bumble BFF. With a swipe women can find other women who are trying to find friends in their area. Once you establish your criteria you start to receive friend matches. If you want to widen your selection you can increase the distance you are willing to travel within the app. You can accept or discard any requests and arrange to meet any potential friends anywhere you feel comfortable such as a restaurant for lunch, a park, or even a sporting event.

According to Whitney Wolfe in just under a week Bumble BFF received in excess of one million swipes. Sixty percent of these swipes were women trying to find friends in their area. Since Bumble already has three million users the chance of connecting with a new friend is fairly high. Whitney Wolfe has created the very first app with a feature allowing individuals to find friends. She decided since Bumble was already being used as a way to make friends by using a few sentences in their profile she would make it official.

Whitney Wolfe attended the Southern Methodist University where she was a Kappa Kappa. When she founded Tinder she used he knowledge to pitch app to sororities all over the country. This helped the app grow quickly and become so successful. Whitney Wolfe has marketed both the Bumble and Bumble apps as an empowerment to women. Her backing was secured through a Russian entreprenuer known for being private, secretive, and legendary. Two of the designers Whitney Wolfe used to develop the app for Tinder are currently working on her new app.

Whitney Wolfe believes there are not enough apps with women as the leaders. Her desire was to create an app that would be different which is why she made the addition of Bumble BFF to the original Bumble app. Her creativity and originality have greatly contributed to the success of the apps.

Learn More: www.fastcompany.com/person/whitney-wolfe

Doe Deere’s Unique Business Strategy

Doe Deere appears to be living the dream! Running her company with her husband, sporting the brightest hair shades (and totally getting away with it), and creating a company that offers what many others had not, Doe has been climbing her colorful ladder of success! Of course, although many of us are wondering what new cosmetic shades will be released next, a lot of people are also curious as to how Doe Deere become so successful at such an accelerated speed. Making sure that her company was attention-grabbing (because who doesn’t notice fluorescent purple lipstick?), Doe caught the eyes of many, one fun shade at a time.

Perhaps it was Doe’s culture shock that first inspired her. When she was seventeen years old, Doe moved to the United States, as she had originally resided in Russia prior to the big move. Realizing that the United States was full of new opportunities for her, Doe didn’t waste any time. Upon arriving in New York City, Doe Deere joined a band, where she became a musician, as well as met the man of her dreams. Later on, the two musicians married, and decided to take their artistic talents to a new field. Together, Doe Deere and her husband created Lime Crime. Their company’s name resembles the bright and daring characteristics of Doe Deere, as the name is also fitting of the makeup shades that it produces.

Why were bright (sometimes neon) the colors that Doe Deere decided to work with? In an interview with Guest of a Guest, Doe Deere answered this question by stating that she liked promoting things that weren’t ordinary. She explained this passion by telling the interviewer about her first business she ran when she was just thirteen years old…selling temporary tattoos. Doe Deere said that she began by wearing them herself, followed by informing her schoolmates and friends that it was totally okay to wear a temporary tattoo. Quickly, Doe Deere made temporary tattoos cool, and her first business succeeded! Applying her teenage experience to the big world of business, Doe Deere made bright and pastel shades the new hype. She started by sporting the shades herself (as she realized that much of the beauty industry didn’t even create these shades). Her hair switches fun shades as well, allowing others to see that one’s beauty can be achieved outside of the traditional box as well.

Follow Doe Deere on Facebook.