Lake Tahoe is one of the most desirable areas in the world when it comes to skiing and snowboarding. The Squaw Valley Resort understands that the area is becoming more and more popular and would like to expand their operations to accommodate the increase in demand for skiing in the area.
The expansion of the resort has been met with some heavy opposition by some local groups that are dedicated to preserving the Lake Tahoe region. Both sides of the coin recently met with the Placer County Planning Commission to decide if the proposed expansion can move forward to the next phase of approval.
According to Powder, Andy Wirth, CEO of Squaw Valley Holdings, says that the meeting went well and both sides were extremely polite with each other while they were arguing their side. The commission listened to both arguments and decided to give the resort the thumbs up to move on with the expansion.
The next phase of the approval procedure is a meeting with the county executive board of directors. If that meeting goes well, they should be able to go ahead and begin construction and start the expansion. Read more: Update on CEO Andy Wirth and his letter and Andrew Wirth: Executive Profile & Biography
The main reason that the League to Save Lake Tahoe, led by Jesse Patterson, is against the expansion is the effect that they say it will have on the traffic in the area. Traffic is already a cause for concern in the area of the expansion.
This is a point that Wirth has made when arguing his case. He says that his resort is not a cause of the current traffic concerns and will not have a further negative effect on them during the expansion process.
Andy Wirth has even said that his company will do everything that it can to help reduce the negative effect that traffic has on the area. One of the main components of this plan is an effort to help the county develop a more efficient and effective mass transit system to cut down on the number vehicles on the road.
Wirth has worked for almost 30 years in the ski resort industry. He got his start in Steamboat Springs where he worked in the marketing department. He eventually became marketing director of Steamboat Springs resort.
He remained at this company until he was hired by Squaw Valley Holdings to run their resort in Lake Tahoe. This was a major hire for the company as he is the first CEO that the resort has had that is not a member of the Cushing family.