Online subscription fashion retailer JustFab Inc. wants women everywhere to feel empowered and beautiful. The brand has just launched their FABforALL collection, introducing plus sizes to the market.
Women around the world are applauding the move, because beauty really comes in all sizes. Now, the leading e-commerce website will offer clothing in XS to 3X and 24-34 with the additions of 16W-24W.
JustFab Inc. is celebrating the total woman, and Yuchin Mao, the brand’s head of design, is excited about the possibilities. He says the brand will always be about “style, fit and value” for all the subscribed VIP members. At the moment, Just Fab is growing fast with more than 4 million shopping members globally.
Just Fab was co-founded by business partners Adam Goldenberg and Don Ressler to give women amazing shoes, handbags, clothing and accessories at affordable prices. The variety is incredible with more than 1,000 shoe styles alone. All their designs are created and produced in-house at their spacious Los Angeles headquarters.
According to Brandettes, When someone joins the JustFab VIP membership, they receive trendy head-to-toe looks for any style and occasion. Shoppers are saving 30% off regular pricing and earning points toward free loyalty items. Plus, they can cancel their membership any time they want, if they are not completely satisfied.
While many subscription start-ups explode onto the e-commerce scene at the beginning, a majority seem to disappear, unable to maintain the growth and newness. JustFab seems to have conquered those kinds of business challenges, and at this time, the brand is sitting pretty. Learn more about JustFab: https://en.wikipedia.org/wiki/JustFab
The numbers don’t lie, according to the LATimes.com. JustFab Inc. appears to be headed toward an IPO or initial public offering soon. In the first quarter of 2016, JustFab got the green light, turning a profit for the first time. This year, JustFab is aimed at drawing in revenue of $650 million, up from $505 million last year.
The FABforALL Collection with extended sizes is a smart move, the proper move and places beauty where it belongs–available to women of all shapes and sizes.
Some brands get it, and JustFab Inc. is headed in the right direction.