In the past 10 years, there has been a steady demand for pet foods especially for dogs and also for birds and cats. Pets offer a huge business and food makes up to 60% of the category’s total expenditure. Pets have to eat on a daily basis just like human beings and therefore they mean a repeat business to a retailer.
Retailers love repeat business a lot for it means more business and profits. Pet owners are also known for spending lavishly when it comes to their pets. This is the reason why the OLE ROY 40lb bag moves so fast in the market. Learn more about Kenneth Goodgame: https://angel.co/kenneth-goodgame
ALPO and OLE ROY are the two conventional foot traffic makers and price drivers in the retail market. Most of these bags are sold at $15.99 but retailers who are the most aggressive are able to make foot traffic for promotions thereby driving the retail price point to $18.99 to $19.99.
This has seen the premium and mid-price dog food getting much of the print space. A 20lb premium dog food bag is now retailing at $39-$49 while some 10lb bag cost $49. It can be argued that it is the presence of an improved taste or better ingredients but the margin for both retailers and manufacturers are well taken care of.
About Kenneth Goodgame
Kenneth Goodgame is the current Senior VP and Chief Merchandising Officer at Truserv Corp, a post he has held since 2013 to 2015. He graduated from the University of Tennessee with a Bachelor of Science in Marketing.
Kenneth is an Operations Management Leader who is highly influential and specializes in making million and billion dollars OEM excellence through combining merchandising, innovative marketing, smart business strategies and streamlined financial oversight.
Kenneth Goodgame focus is on delivering a balance in employee engagement, corporate alignment, quality assurance and indicators of key performance to enable profitability and improved performance.
Kenneth capitalizes on his ability to encourage growth through quality improvements, leadership, productivity enhancements, composed negotiations and cost analysis. His large industrial experience helps him in navigating through the market shifts and being able to avoid the costly stalls and mistakes that other people miss out on.