For over a century, purchasing high quality lip balm meant carefully scanning the supermarket aisle for a small cylindrical Chapstick tube. Chapstick lip balm was the household and staple name for lip care. However, in 2009, Evolution of Smooth (EOS) became popular everywhere following the launch of colorful orbs of lip balms in different flavors. They were available in different centers including the shelf spaces at Target, Walmart, Walgreens and even Lucky Vitamin. Most beauty editors such as Allure and Cosmo used this amazing stuff and could not get enough of it. Furthermore celebrities like Kim Kardashian, Christina Aguilera and Miley Cyrus were spotted with EOS lip balm in their makeup bags.
It’s Progress over the Years
EOS lip balm products are splashed all over fashion and beauty magazines. However, to date, EOS founders have not spoken out to the public to highlight their business strategy. According to a recent interview with Fast Company, the founders explained how their company has managed to have high returns of about $250 million within a very short period of time. In addition, it is currently ranked position two as the best-selling firm in the country, beating out veteran firms such as Blistex and Chapstick which have been in the industry for many years. According to Kline Research, EOS has done well in terms of growth within the oral care category. Presently, this company sells more than 1 million units per week. This is a clear indication of good progress and promising future prospects. http://www.ulta.com/brand/eos
Besides getting EOS products on drug stores and supermarkets, the co-founders have managed to create a buzz around the products. These new products target style conscious millennial women between the ages of 25 to 35 years. By being professionals at influence marketing, EOS has been able to reach a large target audience. Presently this company has a large social media presence of over 7 million followers on Facebook and 1. Million Instagram followers.