Recently Forbes.com did an article about the importance of reputation protection online. There are many marketing executives that do not understand how important it is to manage a reputation online. A poor reputation online can cost a company millions of dollars. Don Sorensen was interviewed and he is the president of Big Blue Robot. Sorensen had mentioned that he once consulted with a company that had a severe online reputation problem. The 7 Top, Google searches for that company were negative, and the company did not even know it. Because of the poor reputation of the company, that same company was losing almost $2 million a year.
Online reputation management has a huge impact on the revenue of a company; for that reason a company does well to strictly watch their online reputation. It is a good idea to consult with an online reputation management company, because businesses are generally not prepared to have online reputation issues. You can find a bunch of online reputation management company reviews located here. Many of such businesses do not even realize that they have a bad online reputation. Quite often those businesses wonder why there are individuals that are saying bad things about them in the first place. It can be difficult to realize that there are individuals or companies that are making defamatory remarks about a business online. The problem is that when a potential client goes and does a search for that business, the first thing that they will see will be the negative results that come up on the search. Those negative remarks will dissuade those clients from going with that business.
Since businesses are now becoming more and more aware of the importance of hiring online reputation companies, many of these savvy businesses are finding companies that will help them to keep their reputations clean, and help them to keep track of their online reputation management. Many top-level executives can have their names be synonyms with their company. Because of that fact, it is very important for high-level executives to also protect the online reputation of their names. Some key reputation management tactics are the following: own your own search engine results page, be social, blog, think outside the box, have an active public-relations strategy and develop an in-house department to tackle online reputation management issues.
A video of Mizzou professor, Melissa Click, went viral on November 9th thus changing the course of her career as a professor at Mizzou forever. In the video, Click is seen calling for “some muscle” to remove a journalist that was retrieving information from students who were protesting at Mizzou. Once the video went viral Click, a communications professor, was seen as hostile and vehemently against the First Amendment.
Both the professor and the incident are under investigation by the University’s System Board of Curators. Click has also been on suspension since the incident. The esteemed professor is also facing criminal charges. She has been charged with third degree assault. However, the assault charge against her is a mere misdemeanor and Click can avoid prosecution altogether by performing court ordered community service and staying out of trouble for at least a year.
The situation has reverberated throughout the legal, education, and local community. Nearly one hundred Missouri law makers are calling for Click to be fired and she has been subject to upsetting insults and even terrifying death threats. However, the professor is not backing down and has shown great remorse for her actions that went viral due to that video.
She has teamed up with online reputation management firm Status Labs and is urging the public to keep her twelve years of teaching in mind. She does not want to be judged by a single action in a viral video which she has since stated was a mistake. She was not instigating in the video and did not mean to stir any violent reactions. Click states that she cannot defend her actions in the video and that she knows they were wrong. She is standing by her statement which is, “I don’t think one mistake should be the end of a career.”.
Status Labs, the online reputation management company mentioned before, is well known for handling high profile cases like Melissa Click’s. It is their mission to clean up any negative articles or publicity that can be found online so that it does not stay with you for the rest of your life. Some may argue that what is uploaded to the internet stays on the internet but as technology advances the old adage “the past is the past” can now ring true.
The online reputation management firm is headquartered in Austin, Texas but also has offices in New York and Sao Paolo, Brazil. They attend to the public relations needs of celebrities as well as Fortune 500 companies. Darius Fisher is the mastermind behind Status Labs and prior to starting this company he was a political consultant and copywriter. He graduated from Vanderbilt University with honors.