In today’s online environment the first thing anyone does when checking out a new business or potential employee is, check them out on Google. What people see online will define you or your business. What many people don’t realize is that even if you enjoy a career out of the limelight, you should keep an eye on your online reputation.
Recently in the Forbes Personal Finance Column, the author writes about the “10 Things You Need to Know About Online Reputation Management.” Online Reputation Management includes a wide variety of services, everything from promoting a personal brand to putting out internet fires. ]
The article which also appeared on Online Reputation Reviews, urges everyone to be proactive about monitoring their online profile. An excellent LinkedIn profile and social media accounts that show off your skills are a must. This falls under the category of personal branding. If you are a lawyer but a Google search brings up only links to your cycling group, you may have a branding issue that could potential turn off potential employers. As a small business, curating links to good reviews and positive blog posts about your establishment is one of the most important parts of building an online presence.
Hire an Expert
Several of the “10 Things” in the Forbs article point out the fact that not everyone has the time, know-how or ability to personally manage their online reputation. This is where Reputation Management companies can be a huge help to a small business. Not only are they knowledgeable when it comes to building a positive online reputation, they are paid to monitor your online status and will catch negative reviews or unflattering posts associated with you or your business. Let the experts alert you and help you fix an online reputation problem before it gets out of hand.
Fight the Fires
The Internet magnifies things. One bad review or one social media snafu can jeopardize future income and job prospects. Thankfully, as soon as something slides down to the second or third page on a Google search it is essentially forgotten. Reputation Management uses several strategies to get positive information on page one.