Krishen Iyer and Marketing

Brand awareness has long been a high priority of the marketing world. In fact, it is probably not an exaggeration to say it is a higher priority than anything else. While the advancement of digital technology has become a higher and higher priority for marketers, it has never superseded the need for brand recognition and probably never will. All companies continue to promote their brands in a massive array of ways. However, today the biggest hurdle they face in this area is the ever-increasing array of competitors screaming for attention. Many marketers are now embracing analog sources for doing brand recognition.


Krishen Iyer, founder and leader of Managed Benefits Services in Carlsbad, leads his company to provide lead generation and consulting services for the dental and health insurance industries. Krishen Iyer also provides his client companies with marketing advice. Carlsbad frequently advises them to do some serious research about what marketing venues work best for them and to concentrate on that. Krishen Iyer has found somewhere in the digital realm works as the best form of marketing. Today just about everyone and everything is connected to the internet.


However, Krishen Iyer does admit there are problems with this. Many customers are growing not to trust online marketers for various reason that include some kind of underhanded manipulation. Sometimes it’s not exactly underhanded, but these marketers do obligate you to something like a mandatory upgrade. There are also concerns about privacy and security. And this in turn is or should be a concern of marketers because at the center of this issue is what the customer likes.

Fagali Airport: A New Start

     The Fagali Airport used to be owned and managed by Polynesian Airlines with an oversight by the Samoan Government. It formerly had a grass only strip in which planes could land on. However, now in 2002, it was paved over with cement and opened to customers all around the world. The airport has a setback in 2005 when their were concerns of too much noise and safety for the surrounding village. The local Government stepped in and de-comissioned the airport at that time. It wasn’t until around 2009, another airline company called Polynesian came in and re-opened the Fagali Airport restoring all of its service. Basic trips for the Fagali Airport are international flights to areas such as American Samoa and Pago Pago. In spite of this reopening, there were a lot of concerns that continued for the safety and how the airport was structured. Environmental issues were another concern regarding the surrounding vegetation being harmed by exhausts and the building of the airports structure overall. The airport remains open to the public and is operated by the Samoa Airport Authority. It currently serves Apia. The airlines that fly in and out of the Fagali Airport are Talofa and Samoa Airways.

Some Things Apia Tourists Can Do In Samoa

     Apia is the capital of Samoa. It lies on Upolu Island and is home to around 40,000 people. Flights from nearby American Samoa land right next to this city at Fagali Airport. Travelers can also arrive at Faleolo Airport but that is around 20 miles away so Fagali Airport is chosen by quite a number of people.

Regardless of how you get there Apia and the surrounding area offer a lot of fun to tourists whether they want to sightsee, shop, eat, or enjoy the nightlife. If visitors are staying in Apia, which most people do, they can pretty much walk wherever they want to go. This can be pretty hot, though, during the Samoan summer which is why there are air-conditioned taxis around. One caution, though, is that women traveling by themselves should sit in the back seat which especially holds true if they have a short skirt on.

Fishing is a popular activity in Apia. There are charter companies that will take tourists out on the ocean and once a year there is an international fishing tournament. The types of fish one ca catch here includes sailfish, marlin, giant trevally, and yellowfin.

For those who want to pick up souvenirs of their trip to Apia they can stop at Janet’s which is within a few blocks of Fagali Airport. This shop has been around for many years and it offers authentic Samoan goods such as jewelry, clothing, carvings, art, and more.

Another thing for visitors to Apia to do is go golfing, such as at the Royal Samoan Country Club which abuts Fagali Airport on its western side. It has 18 holes to play on and was used during the South Pacific Games. There is also another golf course called Faleata Country Club which lies further out from Apia but is worth the travel.

Neurocore: A New Age in Stress Therapy

In today’s world, there are so many things to worry about. Did I feed the cat this morning? When is my electrical bill? Will I get that promotion any time soon? The stress of everyday tasks can feel overwhelming after a while. This accumulation of stress can lead to major health problems down the road, such as fatigue, high blood pressure, anxiety disorders and even depression. Majority people think that is just a part of life and a person has to power through these negative feelings. People will just move on instead of looking at the underlining of why they are stressed or how to cope with the stress in their lives. People will just put it off until tomorrow and then the next day, until it becomes a problem they can’t manage it anymore. Neurocore Brain Performance Centers is a company that understands this.

Nuerocore Brain Performance Centers is a company dedicated to helping people learn the triggers that cause stress and how to cope with the stress in your everyday life. The specialist at the centers will do more than just tell a person what to change to be less stressed. They will measure your heart rate to see what causes you the most stress. Also, they will use an Electroencephalogram (EEG)to measure the a person’s brain activity to different events in their lives. A specialist can narrow in on specific brain waves and target them. A specialist can program their systems to reward a person with a pleasent audio clip for the target brain wave. Also, a specialist will counsel a person on the behaviors to see what behaviors, a person can change to live a stress free life.

Neurocore Brain Performance Centers has 7 locations in Michigan and 2 locations in Florida. Neurocore offers a spa-like experience so customers can be comfortable while during their assessments. They offer a full comprehensive diagnostic neuro assement for $250 dollars. However, Groupon has a deal, where a person can get the same assesement for $99 with no scheduling restrictions or $49 only valid before 4 p.m., Monday-Friday.


There’s More to Sheldon Lavin than OSI Group LLC

     Mr. Sheldon Lavin is the CEO of OSI Group LLC. The OSI Group is a food processing company dealing in meat processing and serving both the retail and food processing industries. The OSI Group was founded in 1909 in Chicago, Illinois and grew into Otto &Sons building its reputation offering quality and value meat. MacDonald’s was just starting out and their meat supplier of choice was Otto & Sons.

Mr. Sheldon Lavin joined the company in 1970 from an investment and banking background. In that year Otto & Sons was looking to set up a meat processing center and he arranged financing for the company. The bank offered him an ownership position at the company. He first declined although he later agreed but only if his financial investments would give the same leverage as the Otto family had. Becoming more involved in the business Mr. Lavin helped grow the OSI Group not only locally in the United States but internationally; expanding it throughout Europe and North America. Today, with Mr. Lavin at the helm they are in the Philippines, Australia, Japan, China, India and South Africa.

In the year 2016 Sheldon Lavin received the Global Visionary Award from India’s Vision World Academy. The awards ceremony took place in Ahmedabad, Gujarati, India .The global visionary award recognizes people that have turned their dreams into reality and are an inspiration to the next generation. The award celebrates the determination and perseverance required to make those dreams a reality. For the last five years the World Vision Academy has been honoring visionaries aiming at inspiring young people to work hard in order to achieve similarly.

In the time Mr. Lavin has been CEO of OSI Group they have received many other awards. Including; awards for management of health, the environment and safety risks including the British Safety Council’s Globe of Honour Award in 2016.

See more at,+Chairman+And+CEO+Of+OSI+Group,+LLC/1529744/0/article.html.


Want To Throw A Fabulous Party? Read These Expert Tips

Who doesn’t dream of throwing an incredible party for their friends and family? The perfect host knows how to create a delicious menu, provide a stocked bar and keep guests entertained for hours. Of course, hosting a party is not an easy task for everyone. Some people feel a sensation of dread as soon as they send out invitations.


Thankfully, we have got a list of some extremely helpful tips from even planners in NYC that will guide you during every stage of the party-planning process.



Take Organization Seriously


Throwing a party consists of many moving parts and never-ending to-do lists. Instead of trying to keep track of all of the components of your party in your head, open up your computer and start making spreadsheets. These spreadsheets will allow you to stay as organized as possible so that you won’t forget any crucial information like how many guests are vegetarian or how close you are to reaching your budget.



Hire a Planner


If you have the money for it, why not hire one of the hundreds of event planning companies in NYC? Twenty Three Layers, one of the top party and corporate event planners in NYC, can turn your party into a success regardless of the size, location and theme.



Stick to Easy Appetizers


On the day of your party, the last thing that you want to be doing is rushing around in the kitchen getting food ready. Come up with some easy, crowd-pleasing appetizers that can be made the night before so that you can spend the day of your party cleaning and decorating.



Don’t Stress Out


It’s important to relax before the guests arrive so that you’re not a frazzled mess when the guests show up. After all the work that you’ve done, you deserve to enjoy your party just as much as your guests. Set some time aside on the day of your party to do something relaxing like listening to music or taking a bubble bath.





Thanks to these tips from industry professionals, your party will be successful and free of stress.


Samuel Strauch Explains The Power of Real Estate

Many people today are interested in investing in real estate. However, this is often easier said than done. Over the years, there are a lot of challenges in raising enough capital to have success getting started. If you are interested in investing for the future, contact Samuel Strauch. He has the experience that you need in the Miami area to make the best decision for your current situation. Not only that, but he is excited about some of the plans that he has for the future. Over time, he has helped a lot of new investors get started in this area.

Samuel Strauch

When he started in real estate, things were much different. Not only were interest rates higher, but it was harder to get financing as well. Today, people have the advantage of having multiple financing options and low rates. This makes the entire buying and investing process much easier over the long term. If you are ready to start taking your finances to the next level, Samuel Strauch is the person you should go to. Over time, he knows the trends that are in the real estate market, and he is ready to act on those in whatever way that he can.

Follow @SamuelStrauch on Twitter >>>

Making Profits

When you go to sell your real estate holdings, you need to be sure to have a plan for your finances. There are a lot of people who do not think about the tax implications of their financial decisions. If you are in that boat, you need to start planning out for the future. Now is the time to do so for a variety of reasons. Samuel Strauch can help you in whatever way that you need with real estate in Miami.

Click here to learn more about Samuel Strauch.