Doe Deere’s Unique Business Strategy

Doe Deere appears to be living the dream! Running her company with her husband, sporting the brightest hair shades (and totally getting away with it), and creating a company that offers what many others had not, Doe has been climbing her colorful ladder of success! Of course, although many of us are wondering what new cosmetic shades will be released next, a lot of people are also curious as to how Doe Deere become so successful at such an accelerated speed. Making sure that her company was attention-grabbing (because who doesn’t notice fluorescent purple lipstick?), Doe caught the eyes of many, one fun shade at a time.

Perhaps it was Doe’s culture shock that first inspired her. When she was seventeen years old, Doe moved to the United States, as she had originally resided in Russia prior to the big move. Realizing that the United States was full of new opportunities for her, Doe didn’t waste any time. Upon arriving in New York City, Doe Deere joined a band, where she became a musician, as well as met the man of her dreams. Later on, the two musicians married, and decided to take their artistic talents to a new field. Together, Doe Deere and her husband created Lime Crime. Their company’s name resembles the bright and daring characteristics of Doe Deere, as the name is also fitting of the makeup shades that it produces.

Why were bright (sometimes neon) the colors that Doe Deere decided to work with? In an interview with Guest of a Guest, Doe Deere answered this question by stating that she liked promoting things that weren’t ordinary. She explained this passion by telling the interviewer about her first business she ran when she was just thirteen years old…selling temporary tattoos. Doe Deere said that she began by wearing them herself, followed by informing her schoolmates and friends that it was totally okay to wear a temporary tattoo. Quickly, Doe Deere made temporary tattoos cool, and her first business succeeded! Applying her teenage experience to the big world of business, Doe Deere made bright and pastel shades the new hype. She started by sporting the shades herself (as she realized that much of the beauty industry didn’t even create these shades). Her hair switches fun shades as well, allowing others to see that one’s beauty can be achieved outside of the traditional box as well.

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