Des Perez Doesn’t only Run the Town – She Runs Roc Nation

The music industry has recently went through a large transformation. In the last couple of decades the executive side of the music business has began to include women more and more each year. The board room, which was typically designated for only men, has been populated with women and the music industry as a whole has changed for the better.

The movement was spearheaded by individuals such as Desiree Perez, who has been in the business for over 20 years as an associate of Jay-Z. Over the years she has been involved in companies owned and operated by the Brooklyn rapper. Perez has worked with SC Enterprises, Roc-A-Fella Records and is now the current COO of Roc Nation.

As the Chief Officer of Operations, Desiree Perez oversees the day-to-day activity of the company. She makes meetings, organizes events and tours, and handles more complex deals such as the recent deal with Sprint.

The Sprint deal made it possible for Jay-Z’s album “4:44” to go platinum before it even hit store shelves and app stores. The deal was part investment, part synergy. Perez, armed with her revered skills of negotiation, talked Sprint into investing 200 million dollars into Roc Nation’s Tidal service, as well as giving free downloads to Sprint customers.

About Roc Nation

Jay-Z created Roc Nation in 2008 as a way to re-brand his company after a shake-up of talent and associates. Roc Nation currently has dozens of artists signed either directly or through many of its imprints.

Desiree Perez has been working as COO of Roc Nation since 2009 and has worked with artists such as Cyhi Da Prince, Big Sean, Kanye West and Beyonce.

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