Whitney Wolfe has made it clear that the dating app game is hers for the taking. She may not have initially started with the intention to have this type of success, but she is soaking it up and creating whole new way for men and women to look at dating apps and having fun while doing it.
With Bumble women are the ones that make the first move instead of men. This is new for the dating app industry, but Whitney Wolfe even went a step further.
She decided that she would create an environment where same-sex couples also had a chance to utilize Bumble. With this either party gets a chance to make the first move. It is showing people that Whitney Wolfe had a game plan to develop an app community that would easily break away from what the expectations were for traditional dating apps. She was thinking so far ahead of the game that bigger companies like the dating giant Match wanted to buy this company from Whitney Wolfe.
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Never in the history of dating apps has there been a woman with so much power. All eyes are on Whitney Wolfe and what she may possibly do next because she created a lane that did not exist when it came to technology in the world of romance. She was going to move in a different direction, but the co-founder of Badoo helped her gain a level of clarity. He knew that she would be good at creating a dating app of her own because she had already set the tone for dating apps with Tinder.
Whitney will probably never be given the credit that she rightfully deserves for her time at Tinder, but she made some big improvements to the dating app community during her time there, and she would continue to be an innovator as she moved on to her own dating app. She did not want to build in Silicon Valley with everyone else. She wanted a company that would stand out, and Bumble definitely does in the state of Texas.
Wolfe asphalt against tradition at every angle, and so far this has become a winning formula for her. Her ability to think beyond the present the dating app environment allowed her to also build Bumble Bizz and Bumble BFF. These are other social media elements that have been incorporated into Bumble to expand the user base.
Check more about Whitney Wolfe: https://techcrunch.com/2018/05/13/whitney-wolfe-herd-bumbles-founder-doesnt-care-what-shes-supposed-to-do/