Bumble, a popular dating app catered to women, has the solution for people struggling to find the time to date and make friends on a busy schedule. The app is founded by Whitney Wolfe, CEO, and also the brains behind the app’s success. She wanted to make it easier for women to make friends and find connections, and this idea led to the implementation of the Bumble BFF module in the app.
The dating app connects to Facebook to identify your interests and then it searches the nearby area for people who might be interested in similar things. The platform is easy to use and designed specifically for the comfort of everyone involved so you can avoid unpleasant interactions.
Bumble BFF uses a completely different algorithm than the dating side of the app, so there is no need to be concerned that you will continue to be matched romantically if you are just looking to make some friends. Whitney Wolfe came up with idea when she noticed how hard it was for her to get out and meet new friends when she has such a busy and demanding schedule. Especially since she moved to Austin, Texas and left her previous social circle behind. Since people are already using apps to find romantic connections, she thought it would be a perfect idea to also give people the option to make friends. Bumble BFF is specifically targeted for younger people in their 20s, so it is a great way to make connections with other young professionals.
Whitney Wolfe, Salt Lake City native, believes that Bumble is going to revolutionize the way that women date, people interact, and the way you feel about yourself. It is not only a way to find romantic connections, but also to expand your professional network and make friendships along the way.
She previously worked at Hatch Labs on the Cardify startup project. She later became one of the co-founders of Tinder and worked there are their vice president of marketing. After leaving Tinder, Whitney Wolfe came up with the idea for a female based dating app and founded Bumble in 2014.